Despite driving herself to exhaustion, Paris Hilton's show is a total flop

Tags: british best friend, george sampson, gordon brown, gordon ramsay, katie price, lady gaga, paris hilton, party, peter andre, prime minister, ratings.

Paris Hilton has worn herself out this week , promoting her new show My New British Best Friend by turning up to every party in town, carousing with Lady GaGa and George Sampson, walking around in a nipple-revealing top and providing every newspaper with soundbites like "Is Gordon Ramsay the Prime Minister?"

So, you'd expect this to translate to a strong debut for her new show - but you'd be wrong.

Just 428,000 viewers tuned into the ITV2 flop last night. For comparison purposes, the average episode of Katie Price and Peter Andre's reality show attracts an audience of 1.5 million.

Ouch!! That's awful. And even worse for those twelve losers who had sh*t makeovers to appear on this crap...