Hitting Katie Price where it hurts!!!

Tags: can associates, claire powell, jordan, katie price, peter andre, unconditional.

Ooooh, now Peter Andre is playing dirty - and I like it!!!

Katie Price's ex-husband has decided the time has come to play the sad old slapper at her own game, launching a female fragrance. 'Unconditional' is pegged as "proactive, sensuous and exciting". Who will win the perfume battle? This threatens one of Kate's biggest earners.

It's about time that Pete struck out and capitalised on his popularity and the saturated media coverage, if you ask me. She's been raking it in with her horsey crap, perfumes and books, it would be pretty slack of Pete's management if they didn't steer him to do exactly the same.

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